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Not-So-Secret Ingredient Branding

A guest in my home recently surprised me with a comment about the body wash in my shower. “I really like that Nutrium Moisture!” my friend exclaimed. I wasn’t surprised by the passion for the product – I love it, too – but by the name they used to refer to it. The...

Name Review: MatchBook

A good name is one that conveys what you want it to convey. We like good names. But here at Tanj, we live for awesome names. An awesome name is one that is so on point and so smart that you can’t imagine any other name in its place. Kindle is what we’d call a good...