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We were recently quoted with our friends at Waggener Edstrom for a story in PR News about effective PR strategies for changing a corporate brand name. Thanks to PR News Group Editor Matthew Schwartz and the Waggener Edstrom team for including us. Here’s the PDF: PR’s Role in the High-Risk Process of Renaming a Brand

PR_News_High-Risk_Name_Changes_Page_1 PR_News_High-Risk_Name_Changes_Page_2

 

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