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Fun Brand Naming from History

Once upon a time, about a century ago, radium was believed to be a cure for all sorts of ailments, and was used both as an ingredient and as a baseless marketing tool to add instant cachet to a product. Sort of like “platinum” or “pomegranate” today. One such item was...

Name Review: N1 = Me2

Did you hear the news? Nokia is jumping back into the mobile market in full swing. And they’re doing it with, drumroll please… The new brand name is “Nokia N1,” and it lives alongside the tagline “Thinking Ahead.” While we...