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Why Beer Naming Is So Weird

Have you noticed that beer and brewery names are getting weirder and weirder? With names like Psycho Kilter and Born Yesterday, Moody Tongue and Lost Rhino, it’s pretty hard not to notice. Well, it’s not just a matter of hipsters trying to out-hip one another. The...

Name Review: IBM Verse

IBM isn’t exactly known for being cool these days, but we have to admit that Verse, the name for their new mail program, is pretty darn cool. Verse is a nice word. Tied to poetry and song, it suggests smoothness and communication, and feels distinctly human. It also...