+1-917-885-9509 hello@tanj.co

Brand Voice Matters

Tone of voice. You’ve probably noticed that it makes a big difference in conversation, whether it’s with a surly teenager, a passive aggressive partner, or snarky coworker. But have you noticed how it can make a difference for a brand? Brands can have a voice, just...

Tech Brand Naming Trends

If there’s one trend that’s sweeping across the tech space right now, it’s simplicity. Real words — or real close to real words — are where it’s at. This is quite refreshing to see after all the coined names we’ve seen in tech over the past decade, from...

Brand Naming Trends: Buck or Follow?

If you look at the names of competitors in your category — or at a list of current names in any category — you’ll notice trends. It could be anything from silly words in the 90s (think Google, Yahoo) to dropped vowels in the 00s (Motorola’s Razr and Krzr,...