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What’s In a (Good) Name?

This is a sister post to our post on what’s in a “bad” brand name. This time, let’s flip things around and explore “good” names, many of which have been swirling around my head recently. If you think about it, there are so many...

How a Pro Namer Names His Children

As a professional brand namer, I have had the chance to name all kinds of things. Hit game consoles. Popular TV brands. Cool cars. Big banks. Creative agencies. Even medical devices. So when telling people about my work, the question naturally leads to, well… what did...