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Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that need names, there’s a lot more to think about. How will those names look and sound together? Will they feel like they go together? Will they compete with...

Natural Bliss Goes Nude

When we named Natural Bliss a couple years back, we didn’t have any innuendos in mind. It was a wholesome, new, all-natural brand from Nestlé’s Coffee-Mate, so we gave them a name that expressed that. But frankly, the way they’re playing with their name now is...