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Say Hello to Your New Robot Friends

Robots and smart home assistants were all over CES 2017 this month, and with them, plenty of interesting names. The biggest trend we’re seeing in robot/assistant names coming out of CES is certainly not a new idea, but its prevalence in the category now is becoming...

Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent trip to the random-stuff-that-would-fit-in-a-stocking section of a store, I realized how important the name is to some of these little impulse...

How Do You Say That?

The trademark landscape is crowded—that’s for sure. It’s tough to come up with a name that’s legally available. Heck, that’s why naming agencies exist. But has it really gotten so bad that we need to resort to unpronounceable names? That’s what I found myself briefly...

Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that need names, there’s a lot more to think about. How will those names look and sound together? Will they feel like they go together? Will they compete with...