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The Word
Thoughts and news. All about the language of brands.
FEATURED POST
New Guide - Uncommon Ways to Unlock Creativity In Naming
What was a series of simple blog posts has ballooned into a 25-page booklet!Don't worry though — it's a...
By Jill Stanewick
March 26th, 2024
RECENT POSTS
New Series - Naming Hot Takes - Startup Founder Edition
We're super excited to begin releasing our new Naming Hot Takes Series. First Up — Startup Founder...
By Scott Milano
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Naming
March 26th, 2024
Uncommon Ways to Crack Open Creativity in Naming: “Time On Your Hands” Edition
If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick
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Naming
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Uncommon Inspiration
March 21st, 2024
Uncommon Ways to Crack Open Creativity in Naming: Bookshelf Edition
If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick
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Naming
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Uncommon Inspiration
March 21st, 2024
Uncommon Ways to Crack Open Creativity in Naming: Exercises Edition
If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick
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Naming
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Uncommon Inspiration
March 21st, 2024
Uncommon Ways to Crack Open Creativity in Naming: Mind-Wandering Edition
If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick
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Naming
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Uncommon Inspiration
March 21st, 2024
Lay of the Land: Basketball Naming Trends
The basketball is an international icon, and it has come a long way since James Naismith and A.G. Spalding & Bros...
By Ben Dupuy
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Lay of the Land
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Naming
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Naming Trends
May 18th, 2023
Lay of the Land: Aesthetic Baby Brands
Once upon a time, baby showers and nurseries were filled with pastel pinks and blues and yellows and greens;...
By Jill Stanewick
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Lay of the Land
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Naming
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Naming Trends
April 18th, 2023
No Name, No Brand: Everything You Wanted to Know About Naming with Scott Milano
Tanj founder & managing director, Scott Milano, sat down with Howie Chan on the Healthy Brand...
By Olyvia Chac
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Naming
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News
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Press
April 10th, 2023
New Name, Who Dis?
Brands are pretty inescapable. From the sheets and blankets you’re snuggled in to the fresh pot of coffee that mom’s...
By Olyvia Chac
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Branding
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Naming
March 20th, 2023
We're Hiring Freelance Namers
We're looking for new freelance namers and writers to help us empower brands change the world, one word at a...
By Scott Milano
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Hiring
March 17th, 2023
In the News: Tanj Talks About the Future of AI & Naming with BrandingBusiness
Will AI put naming agencies out of business? We had a lively discussion with Andrea Fabbri and our friends at...
By Jill Stanewick
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Press
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Chatnamer
March 7th, 2023
AI Naming Wars: Chatnamer vs. Looka
We’ve been writing a lot about AI and naming this year. While we believe AI will never overtake humans when it...
By Scott Milano
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Chatnamer
February 1st, 2023
Between Two Names: ChatGPT & Jasper
AI sparked the imagination of the masses in 2022. And if that was just the spark, 2023 will be the mother of all...
By Scott Milano
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Between Two Names
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Naming
January 27th, 2023
Lay of the Land: Canned Mocktails
The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
By Liz Yap
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Lay of the Land
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Naming
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Naming Trends
January 24th, 2023
In-the-news
In the News: Tanj Talks AI-Based Writing Tools in Fast Company
Off the back of Tanj's release of Chatnamer — our ChatGPT-powered naming assistant — Scott Milano chatted all...
By Jill Stanewick
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Press
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News
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Copywriting
January 23rd, 2023
AI Naming Wars: Chatnamer vs. Namelix
AI is taking the tech world by storm — it’ll be the story of 2023 and beyond. We are so excited by these...
By Scott Milano
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Chatnamer
January 16th, 2023
CES 2023 Naming Trends: The Good, The Bad & The Weird
Along with a range of wild new technology at this year’s CES, there was a solid range of new names. Everything from...
By Jill Stanewick
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Naming Trends
January 10th, 2023
Chatnamer: Real Searches, Real Results - Volume #1
You’ll hear us say it a million times:AI will never replace humans when it comes to brand naming. Sure, AI...
By Scott Milano
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Chatnamer
January 9th, 2023
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