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Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent trip to the random-stuff-that-would-fit-in-a-stocking section of a store, I realized how important the name is to some of these little impulse...

How Do You Say That?

The trademark landscape is crowded—that’s for sure. It’s tough to come up with a name that’s legally available. Heck, that’s why naming agencies exist. But has it really gotten so bad that we need to resort to unpronounceable names? That’s what I found myself briefly...

Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that need names, there’s a lot more to think about. How will those names look and sound together? Will they feel like they go together? Will they compete with...