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Natural Bliss Goes Nude

When we named Natural Bliss a couple years back, we didn’t have any innuendos in mind. It was a wholesome, new, all-natural brand from Nestlé’s Coffee-Mate, so we gave them a name that expressed that. But frankly, the way they’re playing with their name now is...

When A Brand Owns Its Mistake

Brands make mistakes. After all, they’re run by humans. PR folks definitely face challenging decisions when mistakes pop up, but I think it’s fair to say that customers always appreciate it when the brand owns up to the shortcoming. The only thing that beats owning up...