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Brand Voice Matters

Tone of voice. You’ve probably noticed that it makes a big difference in conversation, whether it’s with a surly teenager, a passive aggressive partner, or snarky coworker. But have you noticed how it can make a difference for a brand? Brands can have a voice, just...

Finding Your Brand’s Voice

Has your brand found its voice? Brands, like people, have personalities. Is your brand hip or techie? Sexy or serious? The way brands speak — in advertising, on the shelf, on your tablet, in person — reflects their unique personalities. The concept of...