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Natural Bliss. Naming.

 

Making the Best Coffee Naturally Better

Coffee-Mate is probably at 90% of coffee stations in offices and waiting rooms around the country. To continue its quest for global creamery domination, Nestle’s Coffee-Mate wanted to extend the brand into the wonderful world of all-natural real milk creamers.

We helped them get there by naming the new brand “Natural Bliss.” We think the name speaks for itself.

While it’s true that most of the folks at Tanj prefer a light splash of organic milk and no sugar in their daily joe, we have to say, Natural Bliss is quite dreamy. You should try it.

Client: Nestle
Partners: FutureBrand

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