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MyWellPlanner. Naming.

 

Smarter Planning for Better Health

The intersection of healthcare and technology is on fire with all kinds of new products, services and ideas. Companies are giving powerful digital tools to consumers so they can take charge of their health.

Boehringer Ingelheim is helping lead the way with MyWellPlanner – a new self-guided online program to help patients taking Tradjenta, a type-2 diabetes medication, to create a positive change in how they live their lives.

We named the program “MyWellPlanner” as a tip of the hat to the program’s customized content designed to empower patients overcome emotional barriers to reaching their health goals.

Clear, simple and straightforward, the name and the program help patients navigate the complex and challenging world of managing this condition.

Client: Boehringer Ingelheim
Partners: FutureBrand

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