by Scott Milano | Jan 19, 2015 | Blog, Product Naming Guide |
Know Your Audience When Naming “We see our customers as invited guests to a party. And we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, CEO of Amazon A great host understands...
by Jill Stanewick | Jan 12, 2015 | Blog, Naming |
Have you noticed that beer and brewery names are getting weirder and weirder? With names like Psycho Kilter and Born Yesterday, Moody Tongue and Lost Rhino, it’s pretty hard not to notice. Well, it’s not just a matter of hipsters trying to out-hip one another. The...
by Jill Stanewick | Jan 12, 2015 | Blog, Naming |
IBM isn’t exactly known for being cool these days, but we have to admit that Verse, the name for their new mail program, is pretty darn cool. Verse is a nice word. Tied to poetry and song, it suggests smoothness and communication, and feels distinctly human. It also...
