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psychokilter
Have you noticed that beer and brewery names are getting weirder and weirder? With names like Psycho Kilter and Born Yesterday, Moody Tongue and Lost Rhino, it’s pretty hard not to notice. Well, it’s not just a matter of hipsters trying to out-hip one another. The truth is that they’re just running out of untrademarked options, forcing new levels of creativity… or at least new levels of weirdness. For a good read on the issue, take a look at this post on NPR’s The Salt blog.

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