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I recently came across this great infographic on the evolutions of slogans and taglines. It’s pretty interesting to see how (and why) these key bits of copy have evolved throughout time and across industries.

Until the 1990s, you could stretch your legs with a longer slogan, like Pepsi’s “You’ve got a lot to live, and Pepsi’s got a lot to give” from 1969… But now you really need to pack your message into just two to four words.

As tweets and texts become the norm for all generations, the trend will be to compress lines even more. We’ve already seen this with the tagline work we do. Fewer words. Shorter words. Maximum impact.

Thanks BestMarketingDegrees.org for pulling the infographic together!


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