by Jill Stanewick | Jun 18, 2015 | Blog, Company Naming Guide, Naming |
“Seeing the new name in full context bolsters confidence and minimizes potential dissent.” When re-naming a company, a big part of the new name’s success rests on proper socialization. It’s important to keep in mind that every employee of a company feels...
by Jill Stanewick | Jun 17, 2015 | Blog, Company Naming Guide, Naming |
“Names should map back to your strategy.” So you’ve removed your creative thinking cap and your eyes are glazed over from all the screening results, but you have a list of options that have passed the preliminary trademark screening and now you’re ready to...
by Jill Stanewick | Jun 12, 2015 | Blog, Branding, Naming |
Brands make mistakes. After all, they’re run by humans. PR folks definitely face challenging decisions when mistakes pop up, but I think it’s fair to say that customers always appreciate it when the brand owns up to the shortcoming. The only thing that beats owning up...
by Jill Stanewick | Jun 9, 2015 | Blog, Company Naming Guide, Naming |
– Names are trademarks. Trademarks are intellectual property. Property is, well… property. And as most of us learned in grade school, you don’t mess with other people’s property. That’s why you screen the names you have developed during your exploratory....
by Jill Stanewick | Jun 8, 2015 | Blog, Company Naming Guide, Naming |
“To get quality and quantity, you have to commit blocks of time to naming.” You’ve got your naming strategy, your computer, your dictionary, whatever other books and resources that inspire you. You’re ready to name. So get to it. Ultimately, within the...
