by Scott Milano | Oct 20, 2013 | Blog, Copywriting, Messaging, Tanj, Voice |
We’re super happy to announce that Applied Arts magazine included us in an award for best rebrand! Together with lead design agency SMITHRAIS, we developed a highly unique brand voice for Graphic Direction. Click here for the writeup and details. Congrats to Van...
by Scott Milano | Aug 20, 2013 | Blog, Copywriting, Voice |
Has your brand found its voice? Brands, like people, have personalities. Is your brand hip or techie? Sexy or serious? The way brands speak — in advertising, on the shelf, on your tablet, in person — reflects their unique personalities. The concept of...