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Captivate. Naming.


In a Sea of Same, How Does Your Brand Stand Out?

The team at Tanj is big on packaging. That’s probably because one of our clients is a global leader in packaging, so we always have our eye on new innovations in the space.

And even though we named it, we think the Captivate shopper-ready packaging was one big step for our client, MWV, and one giant leap for packaging-kind.

Captivate is a gravity-fed, ready-to-display dispenser system that sits on shelves. It helps stores stock their shelves more quickly and enables shoppers to easily get the products they want.

The name “Captivate” references the fact the system gives brand owners tons of billboard space on the packaging itself. This helps them reinforce their brands and engage more consumers. Pretty cool, right?

Client: MeadWestvaco (now WestRock)

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