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Choco Bolo. Naming. Tagline.


Cake, Coffee & Conversation

Portuguese flourless chocolate cake anyone? If you’re like us, you cannot resist a sweet treat. So when the owners of this new NYC-based bakery and cafe asked us to help name their new brand, we jumped at the chance.

The result? The name “Choco Bolo,” which essentially means “chocolate cake” in Portuguese.

Straightforward? Yes. Effective? You bet. We also created the tagline “Cake, Coffee & Conversation” to position the brand as more than just a cake shop. The next time you’re in New York, stop by and enjoy one of these artistic delights.

Client: Choco Bolo

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