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Clearlane. Naming.


The Lane Is Yours

Ally is on the move, especially when it comes to auto-related financial products.

To boost its reach directly to consumers, Ally launched its own auto-loan aggregator platform, which allows car shoppers to quickly and easily find the best loan rates and terms available — from Ally and from its competitors.

We named the new brand Clearlane — a nod to how the platform opens up more options for consumers, ultimately putting them ahead of the curve when it comes to their financial wellbeing.

If you’re looking for a car loan, hop in the driver’s seat and check out Clearlane.

Client: Ally Financial


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