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Jungle. Naming. Tagline.


A Mean Little Machine

When Panasonic wanted to jump into the world of MMO (“massively multiplayer online gaming” — yes, that is a real term) devices, we helped them leap ahead with the name “Jungle.”

A simple, memorable and powerful real word name, Jungle evokes the open, wild world of MMO play. To support the new name, we also created the tagline “A Mean Little Machine,” which just about says it all.

Client: Panasonic

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