Linked Learning. Naming. Tagline.
For College & Career Success
At Tanj, we name all kinds of things. Companies, products, services, campaigns. In this case, we even named a field of education.
Previously the field was called “Multiple Pathways,” which did not really communicate much. With two simple, effective words, we created “Linked Learning” to tell a more accurate, compelling story about this way to learn.
Linked Learning is a high school improvement approach that makes learning challenging yet exciting. It connects strong academics with real–world experience in a wide range of fields, such as engineering, arts and media, and biomedical and health sciences—helping students gain an advantage in high school, college, and career.
We also penned the field’s tagline — “For college & career success.”
Client: The James Irvine Foundation, ConnectEd California