Management Consulting Firm. Naming.
Zip Your Lips
Some of the details of this one are hush-hush. Okay, even the name of the client is hush-hush. But we’ve really enjoyed working with this firm, so we just had to mention it.
This top-tier global management consulting firm has a large number of offerings and solutions that need names. They engaged us to help them ensure that each new solution has a clear and distinct name that aligns with their brand and their naming conventions.
Because this busy firm is always growing and developing new solutions across all of their departments, we worked closely with their internal marketing and brand management teams to develop a tailored, standardized process to get to each finalized name quickly and effectively.
To date, we’ve followed this tailored process for a dozen of their offerings and solutions.
Client: Sorry, mum’s the word
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