For Better Health
While the phrase ‘800-pound gorilla’ doesn’t begin to describe their actual size, McKesson sure is one of the strongest and most powerful brands in healthcare today. They provide all types of supplies and services to all the key players, including payers, providers and patients. You name it, and chances are McKesson does it.
Tanj helped develop a massive messaging system that takes McKesson’s brand idea of “For Better Health” across the company’s different business units and across a number of audiences. In turn, McKesson’s marketing team is able to target the right message at the right time to the right audience.
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