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Myris. Naming.


My Iris Is The Key

Hate passwords? Like security? Have eyes? Well then Myris is for you.

As part of a larger strategy and identity project spearheaded by R/GA for Eyelock (they are pioneers of iris authentication technology) we named the sweet new personal identity verification device in the image above.

We called it Myris – from “my + iris” – since it takes video of your irises to let you access all of your important data without having to remember and type dozens of pesky usernames and passwords.

It’s great technology, highly useful and rapidly evolving. It was also named ‘Best in Show’ upon launch at CES 2014. Stay tuned for more from Eyelock and Myris.

Client: Eyelock
Partner: R/GA

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