Noteworth. Naming. Story. Messaging. Voice.
Patient Data Worth Noting
Data Minded Solutions – an NYC-area startup in the healthcare technology space – had the vision, talent and technology to create a digital platform that easily captures day-to-day patient data and delivers it directly into providers’ electronic medical records.
What they lacked was a meaningful, memorable brand name, and story behind the brand.
Tanj worked with this young, growing team to revamp its brand strategy and craft a more compelling company and platform name that reflects the brand’s core promise – to deliver continuous, noteworthy insights and data to providers to they can make decisions about how they care for their patients.