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PentaPoint. Naming.


Micro-innovations. Macro-impact.

In medical technology, the smallest improvements can make the biggest difference.

Take BD’s PentaPoint Comfort technology for example. Select BD pen needles, which are a critical part of most diabetes regimens, feature a patented 5-bevel tip with more edges than other pen needles. This simplifies the injection process and makes it more comfortable for patients. The name we created – PentaPoint Comfort – is both descriptive of the technology and the benefit patients receive.

More edges. More comfort. That’s the point.

Client: BD
Partner: FutureBrand

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