How Verizon Speaks Digital
Verizon has tons of digital communication channels — everything from banner ads and marquees to product detail pages and email communications. But they lacked a definitive strategy or tool to help guide how the brand speaks in the digital space.
We helped develop the strategy and content for a super cool interactive Verizon digital brand voice tool. Traditional guidelines are either simple PDFs or web pages. But this online tool is completely interactive, highly personalized and on the cutting-edge of brand management.
You see, Verizon’s writers can interact with the tool to find specific, targeted brand voice guidance on which attributes to flex across dozens of touch points and target audiences. Plus, they get specific tactical writing advice on how to make the voice come alive.
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