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Zenthea. Story. Tagline. Messaging. Voice. Copywriting.


Serenity & Smiles

What do you think of when you imagine your typical dentist? Zenthea, a high-end dental spa in NYC, is trying to change the anxiety-ridden image of your “traditional” dentist and replace it with a cool, calming spa-like experience that also happens to make your teeth look and feel amazing.

Tanj worked with Zenthea to develop its brand strategy, which hinges on the idea of transcending the boundaries of traditional dentistry to experience something extraordinary. As part of the project, we developed the company’s tagline — “Serenity & Smiles” — as well as a brand messaging system and brand voice guidelines, and all the copy for the website and a brochure.

Client: Zenthea
Partner: Poligrafik Design

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