Ally
Everybody Needs an Ally
Iconic names for ambitious brands
Helping your brand win one name at a time1,000+ Brands / $26B+ Value / $2.2B+ Funding / 20+ Years /
Built to stand out and stand the test of time.
The brands that put their trust in Tanj
Who we’ve worked with
From startups to household names, we've created names that stand the test of time for the world's most ambitious brands.
Brands we’ve worked with: Ally, BD, Beyond Celiac, Blackstone, Buoy, Capital One, CBS Sports, Darden Restaurants, Dashlane, Foresite Labs, Google, Hearst, Heineken, JPMorgan, Lamborghini, Miller Coors, Nestlé, NFL, Nintendo, Prosperity Now, Sony, TCM, Ubisoft, Veem, Weber.
“I just felt that they were dialed in, in a different way, and it was a remarkable experience.”
“Tanj delivers the quality of mega international firms at the price of a small boutique. Scott and his team consistently exceed expectations.”
“They were masters of language. They continually impressed us with the work they produced.”
“Naming can be a complicated process, but their team's creative talent produced strong results. Tanj delivered a modern, relevant name that reflected our brand's values.”
“They demonstrated a clear and structured linguistic approach to naming, which I had not seen from the other proposals.”
“Over the course of a 25-year professional career working with consultants of all sizes, I think Tanj is probably the best vendor I've used.”
“They understood our organization and leadership right away, which was really helpful. The tools of their processes were great.”
“When I introduce our agency, people always smile and say, 'Wow, great name! Why New Haircut?' Mission accomplished.”