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In the News: Creating an Upswell

Our friends at Upswell — an amazing new national event for changemakers of every kind — recently launched their new brand. The Tanj team had the pleasure of working with the team to develop the name “Upswell,” and it’s been very exciting...

Say Hello to Your New Robot Friends

Robots and smart home assistants were all over CES 2017 this month, and with them, plenty of interesting names. The biggest trend we’re seeing in robot/assistant names coming out of CES is certainly not a new idea, but its prevalence in the category now is becoming...

Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent trip to the random-stuff-that-would-fit-in-a-stocking section of a store, I realized how important the name is to some of these little impulse...
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