The Word

Thoughts and news. All about the language of brands.

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Naming and Design: A Creative Partnership in Brand Building
Too often, branding is thought of as the visual stuff. Logo, colors, look and feel. But naming is branding,...
By Jill Stanewick ●Naming ● Branding
July 17th, 2025

RECENT POSTS

Top 10 Signs Your Brand Name Is Holding You Back

A strong brand name can open doors, spark emotional connections, and create lasting value. But a weak or outdated...
By Jill Stanewick ●Naming
July 17th, 2025

What Does a Naming Agency Actually Do?

When you think about building a brand, the name may seem like a simple item on your checklist — just a word or two,...
By Jill Stanewick ●Naming
July 17th, 2025

Just Launched: Philosophy of Naming Guides

Great names shape perception, tell stories, and fuel connection—and yet their power often hides in plain sight....
By Scott Milano
June 25th, 2025

The Power of Strategic Naming: Why Great Names Start with Strategy

Let’s be honest: naming looks simple. After all, how hard can it be to come up with a word or two?But scratch the...
By Jill Stanewick ●Naming
May 22nd, 2025

When to Hire a Naming Agency — and When to Go It Alone

There’s a lot riding on a name. Whether it’s a company, product, or service, a name can make people lean in — or look...
By Jill Stanewick ●Naming ● Branding
May 20th, 2025

How to Choose a Naming Agency: 5 Qualities Every Marketing Leader Should Look For

In a world overflowing with brands, standing out starts with the right name. Whether you’re launching a new venture,...
By Jill Stanewick
May 19th, 2025

In the News: Tanj on AI & Naming in Branders Magazine

I'm excited to share that I had the pleasure of being featured in the latest issue of Branders Magazine! The...
By Scott Milano ●News ● Press ● Naming
April 9th, 2025

2025 Brand Naming Trends

2025 is starting on a wild note. All that's going on in the world undoubtedly effects how brands name right now,...
By Jill Stanewick ●Naming Trends
February 25th, 2025

How to Name Your D2C Beverage Brand

In the growing world of direct-to-consumer beverages, your brand name is the first taste of your product’s identity....
By Jill Stanewick ●Naming
February 3rd, 2025

Legal Concerns in Naming: FAQs

Choosing a name for your product or company is exciting, but it also comes with legal risks. From trademark disputes...
By Jill Stanewick ●Naming ● Trademark
January 31st, 2025

How to Name a Biotech Company: A Guide for Marketing Leaders

Naming a biotech company is no small feat. The name you choose must strike a balance between innovation and...
By Jill Stanewick ●Naming
January 30th, 2025

How to Name a Geographical Feature: A Guide for Those Who Do Such Things

Naming a geographical feature isn’t just about pinpointing a place on the map—it’s about crafting a name that...
By Jill Stanewick ●Naming ● Storytelling
January 29th, 2025

How to Name a Meme Coin

How to Name a Meme CoinThe world of cryptocurrency is as dynamic as it is unpredictable. Within this digital...
By Jill Stanewick ●Naming ● Naming Trends
January 28th, 2025

B2B Names Matter. Here’s Why.

When it comes to B2B companies, your name is essentially your first handshake with potential clients. It’s the...
By Jill Stanewick ●Branding ● Naming
December 23rd, 2024

Leveraging AI for Naming: When It Makes Sense and When It Doesn’t

AI has revolutionized many aspects of branding and marketing, including naming. For companies juggling multiple...
By Scott Milano ●Naming
December 23rd, 2024

How to Name a Fintech Company

In the fast-paced and highly competitive world of fintech, your company’s name is more than just a label—it’s your...
By Jill Stanewick ●Naming
December 23rd, 2024

Naming Your D2C Skincare Brand

Ready to put your best face forward? Your D2C skincare brand needs a name that grabs attention, reflects your values,...
By Jill Stanewick ●Naming ● Naming Trends
December 23rd, 2024

Why B2C Companies Shouldn’t Rely Solely on AI for High-Profile Brand Name Launches

In the age of AI, it’s tempting to turn to machines for everything—including brand naming. Tools like ChatGPT and...
By Scott Milano ●Naming
December 16th, 2024