by Jill Stanewick | Apr 9, 2018 | Blog, Branding, Naming |
We love the names we create at Tanj, but we also get crushes on other names. One that caught our eye recently is cute-as-a-button Chairish. This online furniture consignment business started by the co-founders of Tripit and Hotwire has been around for a few years now,...
by Scott Milano | Feb 16, 2018 | Blog, Naming, News |
Our friends at Upswell — an amazing new national event for changemakers of every kind — recently launched their new brand. The Tanj team had the pleasure of working with the team to develop the name “Upswell,” and it’s been very exciting...
by Scott Milano | Jan 9, 2018 | Naming, News |
What’s up with product naming at CES? CES is in full swing. While there is a whole lot of crazy, fun, useful and inventive technology out there, we are rather underwhelmed by the lack of innovation and imagination with product names from early-show highlights....
by Scott Milano | Jan 4, 2018 | Blog, Copywriting, Messaging, News, Tanj, Voice |
Happy New Year! As a follow up to The Best Words: A Guide to Effective Tweeting, The Trump Way, which we published late last year, we’ve pulled together this fun infographic outlining how Trump gets out his message, and what is it about his tweets that make them...
by Scott Milano | Dec 18, 2017 | Blog, Copywriting, News, Storytelling, Tanj, Voice |
It certainly has been a unique year thanks to a president who uses language like no other. So it was only a matter of time before we threw our hat into the ring of all the Trump commentary out there. Today, we are launching The Best Words: A Guide to Effective...
by Scott Milano | Oct 4, 2017 | Naming, News, Press |
We’re super excited to rank as a top naming agency on Clutch.co. We have worked hard to build out our profile and have real clients discuss their experience working with us on a variety of naming projects. We’d like to thank all clients for taking the time...
by Jill Stanewick | Jan 17, 2017 | Blog, Naming |
Robots and smart home assistants were all over CES 2017 this month, and with them, plenty of interesting names. The biggest trend we’re seeing in robot/assistant names coming out of CES is certainly not a new idea, but its prevalence in the category now is becoming...
by Jill Stanewick | Jan 11, 2017 | Blog, Naming, News |
As everyone (and their grandmother) has surely heard by now, Yahoo will be changing its name to Altaba following the sale of their core internet business to Verizon. According to the Washington Post, the new name is a combination of “alternative” and “Alibaba,” a...
by Jill Stanewick | Dec 6, 2016 | Blog, Branding, Naming |
‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent trip to the random-stuff-that-would-fit-in-a-stocking section of a store, I realized how important the name is to some of these little impulse...
by Scott Milano | Sep 21, 2016 | Blog, Naming, Press |
In a recent article on Broadly, our very own Jill Stanewick gives insights and analysis of why so many stores have ‘fox’ in their names. Read it here, or check it out below. Why So Many Stores Have ‘Fox’ in Their Name by Amanda Arnold Does...
