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Guides

Everything we know about naming, minus the fluff. Read it here. Keep the PDFs for later.

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Beyond the Basics

Naming Hot Takes

By Scott Milano

CEO Edition

Naming Hot Takes

By Scott Milano

CMO Edition

Naming Hot Takes

By Scott Milano

Innovation Teams Edition

Naming Hot Takes

By Scott Milano

Product Manager Edition

Naming Hot Takes

By Scott Milano

Startup Founder Edition

Companies & Products

Make a Name for Yourself

By Scott Milano

The Definitive Guide to Naming & Renaming Your Company

Now Name It

By Scott Milano

A Marketer's Guide to Naming New Products & Services

Learning & Growth

Brand Name Launch Checklist

By Jill Stanewick

Briefing a Naming Agency

By Jill Stanewick

Naming Terms

By Jill Stanewick

Uncommon Ways to Crack Open Creativity in Naming

By Jill Stanewick

Naming Trends

2025 Brand Naming Review

By Scott Milano

What Happened in 2025 & What It Means for 2026

Brand Naming Trends 2025

By Jill Stanewick

What We're Seeing Now & What It Means for the Future

Brand Naming Trends 2022

By Scott Milano

What Happened & What It Means for 2023

Why AI Stinks at Naming

By Jill Stanewick

If you're DIYing it with AI, this short guide is for you

Philosophy of Naming

Philosophy of Naming - Name as Meaning

By Jill Stanewick

Philosophy of Naming - Name as Poetry

By Jill Stanewick

Philosophy of Naming - Name as Power

By Jill Stanewick