Guides
Need help with naming?
BEYOND THE BASICS
Naming Hot Takes - Startup Founder Edition
By Scott MilanoDear Founder, What matters when it comes to naming your next venture? Go beyond the ordinary naming advice to get to extraordinary results. Download this short booklet today!
FOR INSPIRATION
Uncommon Ways to Crack Open Creativity in Naming
By Jill StanewickStuck naming your next brand? Breeze through this quick read to learn a few fun and easy ways to unlock your naming creativity.
FOR COMPANIES
Make a Name for Yourself
By Scott MilanoNaming a company is its own beast. It is inherently different and more difficult than naming a product or service. If you read this guide, you’ll learn how to overcome the unique challenges of naming your company.
BEYOND THE BASICS
Naming Hot Takes - Startup Founder Edition
By Scott MilanoSo, you've devoured every naming book out there, and you know the fundamentals. Now you seek suggestions more tailored to your unique role in naming as a product manager. This guide is it.
FOR PRODUCTS
Now Name it
By Scott MilanoThere are no shortcuts when naming a product or service. Your launch is near, your list of stakeholders is long, and you have no viable, hard-hitting names to choose from (yet). This guide will help you get the process going.
BEYOND THE BASICS
Naming Hot Takes - Innovation Teams Edition
By Scott MilanoYou're churning out your newest innovation, and this isn't your first naming rodeo. You've mastered all the basics when it comes to naming, but there's gotta be more, right? We've captured it just for you in this short guide.
BEYOND THE BASICS
Naming Hot Takes - CEO Edition
By Scott MilanoYou run a company. Big or small, naming comes into play. And you already know its importance. But there are a few things about naming that other guides won't tell you. This one does it, and it's a 3-minute read.
BEYOND THE BASICS
Naming Hot Takes - CEO Edition
By Scott MilanoAs CMO, you've got a lot on your mind. Naming likely isn't the biggest priority, but when it lands on your desk, you need to be armed with best practices and perspective to usher it through your org successfully. This guide goes beyond the fundementals.
NAMING TRENDS
What Happened? What Does It Mean?
By Scott MilanoA short report on naming trends we've seen recently. What does it all mean for naming in the future? Check out the report to find out.