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Our Story   |   Our Name   |   Our Team   |   Why Us?   |   Testimonials   |   Press

Our Story // It starts with our belief in the power of language.

Tanj is a boutique brand language firm. We help brands say smart things that spark meaningful connections with the world. Staffed with pros who believe that powerful language is crucial to branding success, we create names, taglines, stories, messaging and voice strategies, and copy.

Quick Facts

  • Based in NYC, working globally
  • 4 decades of collective naming, branding & writing experience
  • 5 staff members strong
  • Expansive networks of strategy, marketing & design pros
  • 10+ years in business
  • 400+ clients – direct & agency
  • 2000+ projects

Our Name // What’s the name “Tanj” all about?

We thought you might ask. First, “Tanj” comes from “tangible.” Ideas are ethereal. We use language to make them tangible. Second, it comes from the Japanese word “tanjun,” which means “to simplify.” And finally, from “tangerine.” We like tangerines. A lot.

Our Team // Experienced. Cultured. Erudite. Nice.

Scott Milano

Scott Milano

Founder, Managing Director

For more than 15 years, Scott has specialized in verbal identity – harnessing the power of language to deliver lasting, tangible impact on brands all around the world.

Jill Stanewick

Jill Stanewick

Naming & Strategy Director

Jill is an accomplished brand namer, copywriter and linguist who creates powerful names, slogans, messaging and copy that resonate with audiences global and local.

Jesse Pyeatte

Jesse Pyeatte

Senior Namer & Copywriter

Jesse is a namer, copywriter and strategist. Simply put, he loves words, and he loves finding (and inventing) the best ones he can for companies of all types and sizes.

Why Us // Six simple reasons.


We have more than two decades of collective naming and branding experience across every industry, around the world.


We leverage smart, rigorous processes to deliver insight and results at every turn.

Strategy + Creativity

Everything we do is steeped in strategy. That helps us push the limits creatively.


You get direct access to our leadership. We listen to you and address any concerns firsthand.


We’re not a bloated firm that drags down programs with too much process. We’re lean and flexible.

Risk Mitigation

We go to great lengths to minimize failure and maximize success for your team.

Testimonials // Kind words from awesome clients.

Tanj delivers the quality of mega international firms at the price of a small boutique. Scott and his team consistently exceed expectations.

Aimee Corso

Former SVP Healthcare, WE

We’ve seen significant increases in business and significant increases in brand awareness since Tanj helped us rebrand the company.

Mark Matyanowski

CEO, MatchBuilt

When I introduce our agency, people always smile and say, “Wow, great name! Why New Haircut?” Mission accomplished.

Jay Melone

CEO, New Haircut

In the selection process, Tanj’s demonstrated ability to relate to younger generations was the single biggest differentiator for us.

Eric D.

Director of Marketing, Technology Manufacturing Firm

Their specialized knowledge of naming and its connection to brand and culture are leagues beyond anyone else I’ve worked with.

Dan N.

Former Senior Marketing Manager, AICPA

Tanj treated us like we were their number one client, and you don’t find that too often.

Andreas Koutsoudakis

CEO, TradingTable

Press // We’re not really talking head types, but occasionally we’re in the news.

Got a project? // Get in touch.

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