Great names shape perception, tell stories, and fuel connection—and yet their power often hides in plain sight. That’s why we created the Philosophy of Naming micro-guides: three pocket-sized booklets that unpack how names convey Meaning, evoke Poetry, and wield Power.
Each guide delivers a focused blend of insight and inspiration—quotes from thought leaders and clear takeaways—so you can absorb fresh naming wisdom in minutes, not hours.
Whether you’re naming a startup, a product line, or simply curious about the craft, these bite-sized reads will sharpen your thinking by reframing how you see brand names, given names and beyond.
Ready to name with intention? Download all three guides now.