Our very own Scott Milano has a philosophical conversation about naming with Hernán Braberman on his podcast, Branderman.
During the chat, they dive deep into:
- The philosophy behind great names: Name as Meaning, Name as Poetry, Name as Power
- Why gut feeling often beats focus groups
- How to avoid “label” names and create ones that make people feel something
- And yes… the story behind Scott's most embarrassing creative risk ever 😅