What makes a great brand name? 
Memorable. Distinctive. Legally viable. A great name resonates with your audience and gives you a defensible advantage in the market.

How do you know if a name is "great"?
We evaluate names through multiple lenses: relevance, uniqueness, legal viability, and memorability. Sometimes we add quantitative testing for extra confidence. 

Descriptive vs. evocative names? 
Descriptive names tell what you do (PayPal). Evocative names tell how you feel (Nike). We help you choose the right path. 

Is naming really a strategic decision?
Yes. A name is often the first signal of ambition, credibility, and direction. It’s one of the hardest things to change later—and one of the most visible decisions leaders make.

Why does naming matter so much? 
In a noisy world, your name is your signal. It's one of the few ownable, defensible moats you can build with minimal investment.

How do you balance standing out with resonating?
Creative exploration meets strategic analysis. We make names that are both unique and true to your brand's essence.

How do I know if our current name is holding us back?
If your brand requires constant explanation, struggles to feel credible at your current scale or no longer reflects where the business is going, your name may be creating friction. Names should accelerate clarity and confidence, not require workarounds.

Can messaging fix a weak brand name?
Messaging can clarify and amplify, but it can’t compensate for a name that doesn’t signal the right ambition or authority. If messaging is doing heavy lifting just to make the name work, that’s usually a naming problem.

Is it risky to rename an established company?
Yes, renaming always comes with risk. But not renaming can sometimes be riskier. We help teams assess timing, scope and transition strategy so the change strengthens credibility rather than disrupting it. Many of our clients rename at moments of growth, funding or strategic shift.

When is the right time to rename?
When your ambition, audience or offering has outgrown the name. Common inflection points include funding rounds, category expansion, enterprise push, M&A or leadership change.

How do you measure success?
A successful name resonates, differentiates, and supports business goals. Plus legal protection and market adaptability. 

What's the ROI of a great brand name? 
A great name delivers instant lift, protects your business, drives marketing efficiency, and creates a lasting customer connection. At Tanj, our names have generated $26B+ in brand value, helped clients raise $2B+, and reached consumers trillions of times worldwide. Names are assets of tremendous value. 

What's the biggest naming mistake?
Not having enough creative and strategic firepower to land on something unique, differentiated, and legally viable. 

Can we see examples?
Check out our portfolio. Various types, styles, and approaches across all sectors and sizes. No one-size-fits-all thinking here. 

What happens after we choose?
We can help with brand strategy, messaging ecosystems, additional research — whatever you need to prime your name for success. 

What if our team disagrees?
Teams rarely align perfectly on naming. We're pros at navigating stakeholder dynamics and decision-making. 

What if we don't love the names?
This never happens. But if it did, we'd keep developing until you do. 

What if our brand evolves?
We plan for growth from day one. Your name should be an enduring asset, not a moment in time.

How do you make sure a name will scale with the business?
We test names against future scenarios, portfolio expansion, new markets and potential exits. A great name should still work on launch day and acquisition day.

What happens if our brand strategy evolves after naming?
A well-designed name leaves room for evolution. We avoid names that over-specify today’s offering or lock you into a narrow story.

What does it cost?
Projects start at ~$25k. Scope and complexity drive the final number. Naming a widget? Different from renaming a global enterprise. 

What’s the real cost of a weak name?
Lost clarity. Slower growth. More explanation. Missed credibility. Naming issues rarely show up on a balance sheet, but they tax every customer, investor, and hiring conversation.

Why do companies invest so much in naming?
Because names are among the few assets that compound over time. A strong name reduces friction, increases memorability, and supports long-term brand value.

Who do you work with?
Startups to Fortune 500. Tech to healthcare to consumer goods. Anyone who gets the power of a name—and wants to go on the journey to create one. 

What kind of clients get the most value from working with Tanj?
Leaders making visible decisions under real pressure. Companies at inflection points. Teams that want a name they never second-guess—and that competitors quietly envy.

What should I prepare?
Know your mission, audience, and positioning. Here's our briefing guide to get you started. Can you rename existing brands? Absolutely. We guide you through the transition to ensure smooth alignment with your evolving strategy. 

Do you do more than names?
Yes. Brand architecture, messaging, voice development—comprehensive brand language services to maximize impact. 

Do you have references? 
Yes, of course! If you want to go deeper into how we’ve worked with real clients, check our profile on Clutch. We're ranked among the top naming agencies globally. You’ll find dozens of reviews from the people and brands we’ve partnered with. 

Is Tanj right for us?
Maybe! Let's connect and see if we can help you change the world, one word at a time.

How does Tanj help teams align on a final name?
We don’t aim for unanimous taste. We design a structured decision process grounded in strategy, evaluation criteria and real-world constraints. We also offer data-backed research programs. The entire process shifts the conversation from opinion to conviction. 

Why is naming so hard to decide internally?
Because names carry meaning, identity and risk. Without a clear framework, ambiguity invites politics and endless debate. Our process reduces subjectivity and creates conviction leaders can stand behind.

What should leaders feel when the right name lands?
Relief. Confidence. Certainty. The strongest names don’t need defending. They feel considered and ready for scrutiny.

How do you check availability?
Our attorneys and trademark analysts conduct extensive searches during development for US and/or Global conflicts. We vet names before you see them.

What's trademark screening?
Checking if your proposed name conflicts with existing trademarks. Essential for protection and peace of mind. 

Do you handle global checks?
Yes. Global trademark screening, linguistic vetting and cultural checks. We make sure your name works everywhere it needs to.

Do you use AI for names? 
Honestly? We've never presented an AI-generated name because they're just not good enough. AI lacks the nuance and expertise of skilled human namers. 

We do use AI for research, brainstorming, and keyword exploration. We even built Chatnamer, an AI-assisted tool you can use for free. But people provide the strategic insight, human touch and creative refinement. And that matters for any brand of substance.

How is AI changing naming?
AI accelerates idea generation but can't replace human creativity and strategic thinking. The tech is amazing; the results for high-stakes naming aren't. 

Can I just use ChatGPT?
For initial brainstorming, sure. For names that need strategic alignment, cultural sensitivity, and legal clearance? You need humans. 

AI pros and cons?
Pros: Speed and volume. Cons: No meaningful creativity or strategic depth, cultural relevance, or legal vetting. Try it and you'll see the limitations quickly if you’re trying to create any brand of significant value. 

Why do AI-generated names all sound the same?
AI optimizes for patterns it’s seen before. Great names break patterns, claim territory and signal intent. That requires judgment, not just generation.

Can AI evaluate brand names accurately?
AI can describe surface traits. It can’t assess authority, long-term signal or real-world impact. Naming decisions live in context, not spreadsheets.

Why choose humans over AI?
We bring strategic alignment, cultural insight and creative storytelling. We listen, learn and navigate complex stakeholder realities. AI generates words; we create tangible, enduring brand assets.