Need help with naming?


2022 In Review

By Scott Milano

If you read only one report on brand naming this year, make it this one. You’ll learn what happened across the wide world of naming in 2022, and what it means for how you name your new brand in 2023.


Make a Name for Yourself

By Scott Milano

Naming a company is its own beast. It is inherently different and more difficult than naming a product or service. If you read this guide, you’ll learn how to overcome the unique challenges of naming your company.


Now Name it

By Scott Milano

There are no shortcuts when naming a product or service. Your launch is near, your list of stakeholders is long, and you have no viable, hard-hitting names to choose from (yet). This guide will help you get the process going.