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The Word
Thoughts and news. All about the language of brands.
FEATURED POST
B2B Names Matter. Here’s Why.
When it comes to B2B companies, your name is essentially your first handshake with potential clients. It’s the...
By Jill Stanewick
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Branding
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Naming
December 23rd, 2024
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Misspellings We Can Get Behind
Misspelled names are the worst, amiright? Lots of people say they hate them — namers and naming clients alike....
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