The Word

Thoughts and news. All about the language of brands.

FEATURED POST

CES 2021: Top Naming Trends

Remarkably Unremarkable?With so much going on in early 2021, it’s no surprise that CES 2021 took a back seat in the...
January 19th, 2021

RECENT POSTS

Introducing NamingDiagnostic.com

Need a Name? Try Our Naming Diagnostic To Get Started At Tanj, we're firm believers in research and...
January 11th, 2021

Tanj 2020 Year In Review

Well, 2020 sure was something. Despite a pandemic, economic turmoil, civil unrest and probably the craziest...
January 4th, 2021

In the News: Scott Milano Talks Naming on The Dan Nestle Show

Tanj founder Scott Milano was a guest on The Dan Nestle Show — a hot new marketing podcast. Scott and Dan talk...
July 23rd, 2020

COVID-19 Update from Tanj

A message to clients — past, present & future. We hope you, your family and your colleagues are...
March 16th, 2020

New Decade, New Tanj.co

This is the start of our 12th year in the brand naming business. Plus it's an entirely new decade. To...
January 31st, 2020

Name Review: On App Naming Like Unlock Clock & We Flip by Google

Google has approximately a zillion apps for Android. The vast majority of them are straightforward descriptive...
January 28th, 2020

Hello Gen Z

We’ve all spent the last decade thinking a lot about millennials: what do they like, what do they need, what are...
January 27th, 2020

Tanj Gets Another 5-Star Review

Choosing the right name for your product is paramount before launching either to market. It can make your brand more...
January 25th, 2020

Tanj is a Clutch Global Leader for Naming in 2018

At Tanj, our entire business is focused on creating names, stories and copy that help brands get recognized. It’s...
November 28th, 2018

In the News: Tanj Offers Advice on Naming Real Estate Companies

Tanj Founder & Managing Director, Scott Milano, recently spoke with The Close about naming real estate...
August 21st, 2018

Podcast: Scott Milano Talks Naming on How Brands Are Built

Check out Tanj founder and managing director, Scott Milano, on a recent episode of How Brands Are Built. Scott...
June 29th, 2018

In the News: Tanj Quoted in Entrepreneur on Cannabis Company Naming

In a recent interview with Entrepreneur.com, Tanj’s Founder & Managing Director, Scott Milano, opens up about...
May 25th, 2018

Name Crush: Chairish

We love the names we create at Tanj, but we also get crushes on other names. One that caught our eye recently is...
April 9th, 2018

In the News: Creating an Upswell

Our friends at Upswell — an amazing new national event for changemakers of every kind — recently launched...
February 16th, 2018

CES 2018: Early-Show Product Naming Trends

What’s up with product naming at CES? CES is in full swing. While there is a whole lot of crazy, fun, useful and...
January 9th, 2018

The Best Words: Infographic on Trump’s Twitter Tactics

Happy New Year! As a follow up to The Best Words: A Guide to Effective Tweeting, The Trump Way, which we...
January 4th, 2018

The Best Words: Tweeting Like Trump

It certainly has been a unique year thanks to a president who uses language like no other. So it was only a matter of...
December 18th, 2017

Tanj Ranked Top Naming Agency by Clutch.co

We’re super excited to rank as a top naming agency on Clutch.co. We have worked hard to build out our profile...
October 4th, 2017