The Word

Thoughts and news. All about the language of brands.

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Naming Hot Takes - CEO Edition
Fifth and final in our series — 🔥 Naming Hot Takes 🔥 The CEO edition is live! This booklet features a...
By Scott Milano ●Naming Hot Takes ● Naming
May 15th, 2024

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Between Two Names: FanDuel vs. Draft Kings

With sports betting being legalized in more and more states, we’re seeing a lot more of the companies that offer it....
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Naming Hot Takes - CMO Edition

Fourth in our series of five — 🔥 Naming Hot Takes 🔥 — the CMO edition is live! This is for CMOs who, presumably...
By Scott Milano ●Naming ● Naming Hot Takes
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Lay of the Land: Faux Meat Naming Trends

As a life-long fan of faux meat, the proliferation of options (and improvements) in recent years has been awesome to...
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Between Two Names: Feastables vs. Chomps

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
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Naming Hot Takes - Innovation Team Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Innovation Team Edition! We regularly partner with innovation...
By Scott Milano ●Naming ● Naming Hot Takes
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AI Naming Wars: Chatnamer vs. Airo

We had a hunch that GoDaddy was hopping into the AI naming space. As the world’s biggest domain registrar, it...
By Scott Milano ●Chatnamer
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Naming Terms Guide

We aim to make naming discussions straightforward, clear and fun. But we admit there’s a bit of jargon that...
By Jill Stanewick
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Between Two Names: Olipop & Poppi

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Between Two Names ● Naming
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AI Naming Wars: Chatnamer vs. Durable

Whew, what a year and a half for AI. Since we launched Chatnamer — our ChatGPT-powered AI naming assistant...
By Scott Milano ●Chatnamer
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Naming Hot Takes - Product Manager Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Product Manager Edition! PMs are like glue. They connect all...
By Scott Milano ●Naming ● Naming Hot Takes
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New Guide - Uncommon Ways to Unlock Creativity In Naming

What was a series of simple blog posts has ballooned into a 25-page booklet!Don't worry though — it's a...
By Jill Stanewick
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New Series - Naming Hot Takes - Startup Founder Edition

We're super excited to begin releasing our new Naming Hot Takes Series. First Up — Startup Founder...
By Scott Milano ●Naming ● Naming Hot Takes
March 26th, 2024

Uncommon Ways to Crack Open Creativity in Naming: “Time On Your Hands” Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
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Uncommon Ways to Crack Open Creativity in Naming: Bookshelf Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
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Uncommon Ways to Crack Open Creativity in Naming: Exercises Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
March 21st, 2024

Uncommon Ways to Crack Open Creativity in Naming: Mind-Wandering Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick ●Naming ● Uncommon Inspiration
March 21st, 2024

Lay of the Land: Basketball Naming Trends

The basketball is an international icon, and it has come a long way since James Naismith and A.G. Spalding & Bros...
By Ben Dupuy ●Lay of the Land ● Naming ● Naming Trends
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Lay of the Land: Aesthetic Baby Brands

Once upon a time, baby showers and nurseries were filled with pastel pinks and blues and yellows and greens;...
By Jill Stanewick ●Lay of the Land ● Naming ● Naming Trends
April 18th, 2023