The Word

Thoughts and news. All about the language of brands.

FEATURED POST

How to Name Your D2C Beverage Brand
In the growing world of direct-to-consumer beverages, your brand name is the first taste of your product’s identity....
By Jill Stanewick ●Naming
February 3rd, 2025

RECENT POSTS

Legal Concerns in Naming: FAQs

Choosing a name for your product or company is exciting, but it also comes with legal risks. From trademark disputes...
By Jill Stanewick ●Naming ● Trademark
January 31st, 2025

How to Name a Biotech Company: A Guide for Marketing Leaders

Naming a biotech company is no small feat. The name you choose must strike a balance between innovation and...
By Jill Stanewick ●Naming
January 30th, 2025

How to Name a Geographical Feature: A Guide for Those Who Do Such Things

Naming a geographical feature isn’t just about pinpointing a place on the map—it’s about crafting a name that...
By Jill Stanewick ●Naming ● Storytelling
January 29th, 2025

How to Name a Meme Coin

How to Name a Meme CoinThe world of cryptocurrency is as dynamic as it is unpredictable. Within this digital...
By Jill Stanewick ●Naming ● Naming Trends
January 28th, 2025

B2B Names Matter. Here’s Why.

When it comes to B2B companies, your name is essentially your first handshake with potential clients. It’s the...
By Jill Stanewick ●Branding ● Naming
December 23rd, 2024

Leveraging AI for Naming: When It Makes Sense and When It Doesn’t

AI has revolutionized many aspects of branding and marketing, including naming. For companies juggling multiple...
By Scott Milano ●Naming
December 23rd, 2024

How to Name a Fintech Company

In the fast-paced and highly competitive world of fintech, your company’s name is more than just a label—it’s your...
By Jill Stanewick ●Naming
December 23rd, 2024

Naming Your D2C Skincare Brand

Ready to put your best face forward? Your D2C skincare brand needs a name that grabs attention, reflects your values,...
By Jill Stanewick ●Naming ● Naming Trends
December 23rd, 2024

Why B2C Companies Shouldn’t Rely Solely on AI for High-Profile Brand Name Launches

In the age of AI, it’s tempting to turn to machines for everything—including brand naming. Tools like ChatGPT and...
By Scott Milano ●Naming
December 16th, 2024

Why B2B Companies Shouldnt Rely Solely on AI for High-Profile Brand Name Launches

In the world of B2B, the stakes for naming a new brand or product couldn’t be higher. A compelling name does more...
By Scott Milano
December 9th, 2024

Brand Names and Their Role in American Culture in 2025

In the 2020s, brand names are cultural powerhouses. More than identifiers, they embody values, aspirations, and...
By Scott Milano ●Naming ● Branding
December 6th, 2024
Name-review-01

Misspellings We Can Get Behind

Misspelled names are the worst, amiright? Lots of people say they hate them — namers and naming clients alike....
By Jill Stanewick
September 26th, 2024

Naming Hot Takes - CEO Edition

Fifth and final in our series — 🔥 Naming Hot Takes 🔥 The CEO edition is live! This booklet features a...
By Scott Milano ●Naming Hot Takes ● Naming
May 15th, 2024

Between Two Names: FanDuel vs. Draft Kings

With sports betting being legalized in more and more states, we’re seeing a lot more of the companies that offer it....
By Jill Stanewick ●Between Two Names ● Naming
May 2nd, 2024

Naming Hot Takes - CMO Edition

Fourth in our series of five — 🔥 Naming Hot Takes 🔥 — the CMO edition is live! This is for CMOs who, presumably...
By Scott Milano ●Naming ● Naming Hot Takes
May 1st, 2024

Lay of the Land: Faux Meat Naming Trends

As a life-long fan of faux meat, the proliferation of options (and improvements) in recent years has been awesome to...
By Jill Stanewick ●Lay of the Land ● Naming ● Naming Trends
April 23rd, 2024

Between Two Names: Feastables vs. Chomps

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Between Two Names ● Naming
April 22nd, 2024

Naming Hot Takes - Innovation Team Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Innovation Team Edition! We regularly partner with innovation...
By Scott Milano ●Naming ● Naming Hot Takes
April 19th, 2024