The Word

Thoughts and news. All about the language of brands.

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What Makes a Memorable Brand Name: The Tanj Memorability Test
Memorability is not luck.It is cognitive design.Some names catch. Some names spread. Some names become shortcuts for...
By Scott Milano ●Naming ● Naming Tools
December 1st, 2025

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Great names don't just inform. They move you. They spark reactions people can't quite explain but feel...
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The Philosophy of Naming: How Brands Build Power Through Names

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The Philosophy of Naming: How Meaning Shapes Brands

Every name carries more weight than you'd think. A name frames an idea, shapes how people understand it, and...
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If you've never worked with a brand naming agency before, that first kickoff can feel a bit like walking into...
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In the New: Scott Milano Talks Philosophy of Naming on the Branderman Podcast

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Word Games Every Startup Should Use for Naming

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Brand Naming Insights for CEOs

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