The Word

Thoughts and news. All about the language of brands.

FEATURED POST

New Decade, New Tanj.co

This is the start of our 12th year in the brand naming business. Plus it's an entirely new decade. To...
January 31st, 2020

RECENT POSTS

Name Review: On App Naming Like Unlock Clock & We Flip by Google

Google has approximately a zillion apps for Android. The vast majority of them are straightforward descriptive...
January 28th, 2020

Hello Gen Z

We’ve all spent the last decade thinking a lot about millennials: what do they like, what do they need, what are...
January 27th, 2020

Tanj Gets Another 5-Star Review

Choosing the right name for your product is paramount before launching either to market. It can make your brand more...
January 25th, 2020

Tanj is a Clutch Global Leader for Naming in 2018

At Tanj, our entire business is focused on creating names, stories and copy that help brands get recognized. It’s...
November 28th, 2018

In the News: Tanj Offers Advice on Naming Real Estate Companies

Tanj Founder & Managing Director, Scott Milano, recently spoke with The Close about naming real estate...
August 21st, 2018

Podcast: Scott Milano Talks Naming on How Brands Are Built

Check out Tanj founder and managing director, Scott Milano, on a recent episode of How Brands Are Built. Scott...
June 29th, 2018

In the News: Tanj Quoted in Entrepreneur on Cannabis Company Naming

In a recent interview with Entrepreneur.com, Tanj’s Founder & Managing Director, Scott Milano, opens up about...
May 25th, 2018

Name Crush: Chairish

We love the names we create at Tanj, but we also get crushes on other names. One that caught our eye recently is...
April 9th, 2018

In the News: Creating an Upswell

Our friends at Upswell — an amazing new national event for changemakers of every kind — recently launched...
February 16th, 2018

CES 2018: Early-Show Product Naming Trends

What’s up with product naming at CES? CES is in full swing. While there is a whole lot of crazy, fun, useful and...
January 9th, 2018

The Best Words: Infographic on Trump’s Twitter Tactics

Happy New Year! As a follow up to The Best Words: A Guide to Effective Tweeting, The Trump Way, which we...
January 4th, 2018

The Best Words: Tweeting Like Trump

It certainly has been a unique year thanks to a president who uses language like no other. So it was only a matter of...
December 18th, 2017

Tanj Ranked Top Naming Agency by Clutch.co

We’re super excited to rank as a top naming agency on Clutch.co. We have worked hard to build out our profile...
October 4th, 2017

Say Hello to Your New Robot Friends

Robots and smart home assistants were all over CES 2017 this month, and with them, plenty of interesting...
January 17th, 2017

Name Review: All That’s Left is Altaba

As everyone (and their grandmother) has surely heard by now, Yahoo will be changing its name to Altaba following the...
January 11th, 2017

Gifting a Great Name

‘Tis the season for giving, and for some people that means buying fun stocking stuffers for loved ones. On a recent...
December 6th, 2016

In the News: Tanj Quoted in Broadly about Foxy Store Naming

In a recent article on Broadly, our very own Jill Stanewick gives insights and analysis of why so many...
September 21st, 2016

How Do You Say That?

The trademark landscape is crowded—that’s for sure. It’s tough to come up with a name that’s legally available. Heck,...
June 15th, 2016