The Word

Thoughts and news. All about the language of brands.

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Lay of the Land: Basketball Naming Trends

The basketball is an international icon, and it has come a long way since James Naismith and A.G. Spalding & Bros...
May 18th, 2023

RECENT POSTS

Lay of the Land: Aesthetic Baby Brands

Once upon a time, baby showers and nurseries were filled with pastel pinks and blues and yellows and greens;...

No Name, No Brand: Everything You Wanted to Know About Naming with Scott Milano

Tanj founder & managing director, Scott Milano, sat down with Howie Chan on the Healthy Brand...
April 10th, 2023

New Name, Who Dis?

Brands are pretty inescapable. From the sheets and blankets you’re snuggled in to the fresh pot of coffee that mom’s...
March 20th, 2023

We're Hiring Freelance Namers

We're looking for new freelance namers and writers to help us empower brands change the world, one word at a...
March 17th, 2023

In the News: Tanj Talks About the Future of AI & Naming with BrandingBusiness

Will AI put naming agencies out of business? We had a lively discussion with Andrea Fabbri and our friends at...
March 7th, 2023

AI Naming Wars: Chatnamer vs. Looka

We’ve been writing a lot about AI and naming this year. While we believe AI will never overtake humans when it...
February 1st, 2023

Between Two Names: ChatGPT & Jasper

AI sparked the imagination of the masses in 2022. And if that was just the spark, 2023 will be the mother of all...
January 27th, 2023

Lay of the Land: Canned Mocktails

The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
January 24th, 2023

In the News: Tanj Talks AI-Based Writing Tools in Fast Company

Off the back of Tanj's release of Chatnamer — our ChatGPT-powered naming assistant — Scott Milano chatted all...
January 23rd, 2023

AI Naming Wars: Chatnamer vs. Namelix

AI is taking the tech world by storm — it’ll be the story of 2023 and beyond. We are so excited by these...
January 16th, 2023

CES 2023 Naming Trends: The Good, The Bad & The Weird

Along with a range of wild new technology at this year’s CES, there was a solid range of new names. Everything from...
January 10th, 2023

Chatnamer: Real Searches, Real Results - Volume #1

You’ll hear us say it a million times:AI will never replace humans when it comes to brand naming. Sure, AI...
January 9th, 2023

Meet Chatnamer: Your New Favorite Naming Assistant

The bot is out of the bag. We built an AI naming assistant based on the amazing work of Open.ai and its equally...
January 3rd, 2023

Looking Back: Tanj & 2022

Wow, 2022 was a blur. Compared to 2020 and 2021 (or because of?), this year flew by. And that’s a good...
December 23rd, 2022

It's Here: Our Brand Naming Review for 2022

If you read only one report on brand naming this year, make it this one. You’ll learn what happened across the...
December 12th, 2022

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
November 9th, 2022

Between Two Names: Zoom & Loom

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
November 7th, 2022

Keeping Up With the Kardashians’ Brand Names

The Kardashians. Not so great at choosing spouses. Pretty darn good at choosing brand names.They come by it...
November 3rd, 2022