The Word

Made-Up Name or Real Word: How to Choose

Naming, Naming Tools

Naming a Consumer Brand: When Personality Beats Clarity

Naming

What Happens After You Hire a Naming Agency

About Naming Agencies

Is a Naming Agency Worth It?

About Naming Agencies

What Does a Naming Agency Do?

Naming, About Naming Agencies

Naming a Fintech Brand: What Works, What Backfires, and Why

Naming, Naming Trends

How do you position when no category exists?

Naming, Brand Strategy

Is Your Brand Holding You Back?

Naming

Why isn't our brand taken seriously?

Naming

What makes a brand name strong for B2B or enterprise?

Naming

Best Naming Agencies in 2026

Naming

How to Name a Product When the Stakes Are High

Naming

Is This a Platform—or a Collection of Acquisitions?

The Difference Between a Risky Name and an Indefensible One

Naming

Sixty Days Out—and the Name Still Isn't Settled

Naming

CES 2026 Musings: AI Tails

Naming

How to Run a Productive Naming Brainstorm (Even with a Big Team)

Naming, Naming Tools

How to Test a Product Name: Trademark, Linguistics, and Market Checks

Naming, Trademark, Brand Research, Linguistics

How Cultural Shifts Influence Brand Naming

Naming, Naming Trends

2025 Brand Naming Trends. A First Look at the Year’s Biggest Moves.

Naming, Naming Trends

The Philosophy of Naming: How Meaning Shapes Brands

Naming, Philosophy of Naming

Brand Naming Insights for Product Managers

Naming, Naming Hot Takes

Word Games Every Startup Should Use for Naming

Naming, Uncommon Inspiration

Tanj Founder — Scott Milano — Speaks to Fast Company About the DOD Renaming

News, Naming, Naming Hot Takes, Branding

Why Naming Is More Than Just Wordplay (It’s Business Strategy)

Naming

What Does a Naming Agency Actually Do?

Naming

How to Choose a Naming Agency: 5 Qualities Every Marketing Leader Should Look For

How to Name a Geographical Feature: A Guide for Those Who Do Such Things

Naming, Storytelling

Leveraging AI for Naming: When It Makes Sense and When It Doesn’t

Naming

Misspellings We Can Get Behind

Lay of the Land: Faux Meat Naming Trends

Lay of the Land, Naming, Naming Trends

AI Naming Wars: Chatnamer vs. Durable

Chatnamer

Uncommon Ways to Crack Open Creativity in Naming: “Time On Your Hands” Edition

Naming, Uncommon Inspiration

Lay of the Land: Aesthetic Baby Brands

Lay of the Land, Naming, Naming Trends

In the News: Tanj Talks About the Future of AI & Naming with BrandingBusiness

Press, Chatnamer

CES 2023 Naming Trends: The Good, The Bad & The Weird

Naming Trends

It's Here: Our Brand Naming Review for 2022

Make a Name for Yourself: The Definitive Guide to Naming & Renaming Your Company

Naming

Between Two Names: Dasani & Liquid Death

Naming, Between Two Names

Between Two Names: Tend & Supergut

Naming, Between Two Names

Another Year Sees Tanj as a Clutch Global Leader for Naming

News, Press

New Decade, New Tanj.co

Branding, News

Tanj's Clutch Global Leader Recognition Continues

News, Press

Name Crush: Chairish

Branding, Naming

The Best Words: Tweeting Like Trump

Copywriting, News, Storytelling, Voice

In the News: Tanj Quoted in Broadly about Foxy Store Naming

Naming, Press

Name Review: How Fit are Fitbit Names?

Naming

In the News: Tanj Quoted at European Domain Centre

Naming, Press

When A Brand Owns Its Mistake

Naming, Branding