Posts featuring Scott Milano

What Makes a Memorable Brand Name: The Tanj Memorability Test

Memorability is not luck.It is cognitive design.Some names catch. Some names spread. Some names become shortcuts for...
By Scott Milano ●Naming ● Naming Tools
December 1st, 2025

2025 Brand Naming Trends. A First Look at the Year’s Biggest Moves.

If you've been paying attention to brand naming, 2025 was hard to miss. More brands launched, renamed, or...
By Scott Milano ●Naming ● Naming Trends
November 18th, 2025

The Philosophy of Naming: The Poetry Behind Brand Naming

Great names don't just inform. They move you. They spark reactions people can't quite explain but feel...
By Scott Milano ●Naming ● Philosophy of Naming
November 17th, 2025

The Philosophy of Naming: How Brands Build Power Through Names

Naming is more than a branding step or a creative exercise. It's an act of power. A name lets a brand claim...
By Scott Milano ●Naming ● Philosophy of Naming
November 16th, 2025

The Philosophy of Naming: How Meaning Shapes Brands

Every name carries more weight than you'd think. A name frames an idea, shapes how people understand it, and...
By Scott Milano ●Naming ● Philosophy of Naming
November 15th, 2025

New Guide: Brand Name Launch Checklist

Launching a new name is one of the most thrilling and nerve-racking moments in a brand’s journey. Before you make it...
By Scott Milano ●Naming ● Naming Tools
October 27th, 2025

In the News: Tanj Talks Product Naming in Branders Magazine

I’m excited to share my latest piece in Branders Magazine, where I break down why a strong product name is one of the...
By Scott Milano ●Press ● Naming
August 8th, 2025

Just Launched: Philosophy of Naming Guides

Great names shape perception, tell stories, and fuel connection—and yet their power often hides in plain sight....
By Scott Milano ●Naming ● Philosophy of Naming
June 25th, 2025

In the News: Tanj on AI & Naming in Branders Magazine

I'm excited to share that I had the pleasure of being featured in the latest issue of Branders Magazine! The...
By Scott Milano ●News ● Press ● Naming
April 9th, 2025