Posts featuring Scott Milano

Leveraging AI for Naming: When It Makes Sense and When It Doesn’t

AI has revolutionized many aspects of branding and marketing, including naming. For companies juggling multiple...
By Scott Milano ●Naming
December 23rd, 2024

Why B2C Companies Shouldn’t Rely Solely on AI for High-Profile Brand Name Launches

In the age of AI, it’s tempting to turn to machines for everything—including brand naming. Tools like ChatGPT and...
By Scott Milano ●Naming
December 16th, 2024

Why B2B Companies Shouldnt Rely Solely on AI for High-Profile Brand Name Launches

In the world of B2B, the stakes for naming a new brand or product couldn’t be higher. A compelling name does more...
By Scott Milano
December 9th, 2024

Brand Names and Their Role in American Culture in 2025

In the 2020s, brand names are cultural powerhouses. More than identifiers, they embody values, aspirations, and...
By Scott Milano ●Naming ● Branding
December 6th, 2024

Naming Hot Takes - CEO Edition

Fifth and final in our series — 🔥 Naming Hot Takes 🔥 The CEO edition is live! This booklet features a...
By Scott Milano ●Naming Hot Takes ● Naming
May 15th, 2024

Naming Hot Takes - CMO Edition

Fourth in our series of five — 🔥 Naming Hot Takes 🔥 — the CMO edition is live! This is for CMOs who, presumably...
By Scott Milano ●Naming ● Naming Hot Takes
May 1st, 2024

Between Two Names: Feastables vs. Chomps

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
By Scott Milano ●Between Two Names ● Naming
April 22nd, 2024

Naming Hot Takes - Innovation Team Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Innovation Team Edition! We regularly partner with innovation...
By Scott Milano ●Naming ● Naming Hot Takes
April 19th, 2024

AI Naming Wars: Chatnamer vs. Airo

We had a hunch that GoDaddy was hopping into the AI naming space. As the world’s biggest domain registrar, it...
By Scott Milano ●Chatnamer
April 18th, 2024