Posts featuring Scott Milano

Why isn't our brand taken seriously?

It goes something like this:An investor leans back and says, "Interesting." A prospect asks if you're...
By Scott Milano ●Naming
February 18th, 2026

Why AI Stinks for Brand Naming — Part 1 of a Series

We like AI.We use AI. We talk to AI more than is probably healthy.But after watching hundreds of teams try to name...
By Scott Milano ●Naming ● Naming Hot Takes
February 5th, 2026

Should You Trust Name Surveys and Focus Groups?

Short answer: use them carefully.Name surveys and focus groups can provide insight, but they should never make the...
By Scott Milano ●Brand Research ● Naming Tools
January 5th, 2026

What Makes a Memorable Brand Name: The Tanj Memorability Test

Memorability is not luck.It is cognitive design.Some names catch. Some names spread. Some names become shortcuts for...
By Scott Milano ●Naming ● Naming Tools
December 1st, 2025

2025 Brand Naming Trends. A First Look at the Year’s Biggest Moves.

If you've been paying attention to brand naming, 2025 was hard to miss. More brands launched, renamed, or...
By Scott Milano ●Naming ● Naming Trends
November 18th, 2025

The Philosophy of Naming: The Poetry Behind Brand Naming

Great names don't just inform. They move you. They spark reactions people can't quite explain but feel...
By Scott Milano ●Naming ● Philosophy of Naming
November 17th, 2025

The Philosophy of Naming: How Brands Build Power Through Names

Naming is more than a branding step or a creative exercise. It's an act of power. A name lets a brand claim...
By Scott Milano ●Naming ● Philosophy of Naming
November 16th, 2025

The Philosophy of Naming: How Meaning Shapes Brands

Every name carries more weight than you'd think. A name frames an idea, shapes how people understand it, and...
By Scott Milano ●Naming ● Philosophy of Naming
November 15th, 2025

New Guide: Brand Name Launch Checklist

Launching a new name is one of the most thrilling and nerve-racking moments in a brand’s journey. Before you make it...
By Scott Milano ●Naming ● Naming Tools
October 27th, 2025