Posts featuring Brand Research

Should You Trust Name Surveys and Focus Groups?

Short answer: use them carefully.Name surveys and focus groups can provide insight, but they should never make the...
By Scott Milano ●Brand Research ● Naming Tools
January 5th, 2026

How to Evaluate Brand Name Ideas Objectively

Most naming debates fail for one reason. Everyone is arguing opinions instead of criteria.If you want to choose a...
By Jill Stanewick ●Naming ● Brand Research
December 30th, 2025

How to Check If a Company Name Is Taken

If you’re starting a company, this is the unglamorous step you cannot skip. Before you fall in love with a name,...
By Jill Stanewick ●Naming ● Brand Research ● Trademark
December 23rd, 2025

How to Test a Product Name: Trademark, Linguistics, and Market Checks

Choosing a product name starts off feeling fun and creative. Testing it is where reality sets in.Every year, teams...
By Jill Stanewick ●Naming ● Trademark ● Brand Research ● Linguistics
December 22nd, 2025

The Role of Research To Enhance Your Brand Naming Process

Great names don’t come out of thin air. You might be surprised at the amount of research that goes on behind the...
By Jill Stanewick ●Naming ● Brand Research
September 12th, 2025

Naming Research: Good or Bad?

Within the practice of brand naming, few areas are as polarizing as researching names with consumers. Some brand...
By Cesar Hernandez & Liz Yap ●Brand Research ● Naming
September 5th, 2022

Introducing NamingDiagnostic.com

Need a Name? Try Our Naming Diagnostic To Get Started At Tanj, we're firm believers in research and...
By Scott Milano ●Naming ● News ● Brand Research
June 7th, 2021