Posts featuring Lay of the Land

Lay of the Land: Basketball Naming Trends

The basketball is an international icon, and it has come a long way since James Naismith and A.G. Spalding & Bros...
By Ben Dupuy ●Lay of the Land ● Naming ● Naming Trends
May 18th, 2023

Lay of the Land: Aesthetic Baby Brands

Once upon a time, baby showers and nurseries were filled with pastel pinks and blues and yellows and greens;...
By Jill Stanewick ●Lay of the Land ● Naming ● Naming Trends
April 18th, 2023

Lay of the Land: Canned Mocktails

The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
January 24th, 2023

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
By Liz Yap ●Lay of the Land ● Naming ● Naming Trends
November 9th, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
By Liz Yap ●Naming ● Naming Trends ● Lay of the Land
October 11th, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
October 4th, 2022

Lay of the Land: Supply Chain Tech Naming Trends

Even before Covid, the global supply chain was ripe for innovation. Some sectors — like commodities for instance...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 15th, 2022

Lay of the Land: EV Naming Trends

I’ll admit it. I was a Tesla fanboy. But after watching Elon Musk’s various exploits on (and involving) Twitter...
By Scott Milano ●Naming ● Naming Trends ● Lay of the Land
September 8th, 2022

Lay of the Land: Fintech Naming Trends

We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
By Jill Stanewick ●Naming ● Naming Trends ● Lay of the Land
August 26th, 2022