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Lay of the Land
Lay of the Land: Aesthetic Baby Brands
Once upon a time, baby showers and nurseries were filled with pastel pinks and blues and yellows and greens;...
By Jill Stanewick
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Lay of the Land
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Naming
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Naming Trends
April 18th, 2023
Lay of the Land: Canned Mocktails
The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
By Liz Yap
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Lay of the Land
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Naming
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Naming Trends
January 24th, 2023
Lay of the Land: DTC Cookware Naming
Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
By Liz Yap
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Lay of the Land
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Naming
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Naming Trends
November 9th, 2022
Lay of the Land: Celebrity Spirits Naming Trends
When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
By Liz Yap
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Naming
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Naming Trends
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Lay of the Land
October 11th, 2022
Lay of the Land: Femtech Naming Trends
Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
By Jill Stanewick
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Naming
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Naming Trends
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Lay of the Land
October 4th, 2022
Lay of the Land: Supply Chain Tech Naming Trends
Even before Covid, the global supply chain was ripe for innovation. Some sectors — like commodities for instance...
By Scott Milano
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Naming
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Naming Trends
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Lay of the Land
September 15th, 2022
Lay of the Land: EV Naming Trends
I’ll admit it. I was a Tesla fanboy. But after watching Elon Musk’s various exploits on (and involving) Twitter...
By Scott Milano
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Naming
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Naming Trends
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Lay of the Land
September 8th, 2022
Lay of the Land: Fintech Naming Trends
We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
By Jill Stanewick
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Naming
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Naming Trends
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Lay of the Land
August 26th, 2022
Lay of the Land: Naming Trends in iBuying
The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
By Jill Stanewick
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Naming
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Naming Trends
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Lay of the Land
August 23rd, 2022
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