Posts featuring Naming

B2B Names Matter. Here’s Why.

When it comes to B2B companies, your name is essentially your first handshake with potential clients. It’s the...
By Jill Stanewick ●Branding ● Naming
December 23rd, 2024

Leveraging AI for Naming: When It Makes Sense and When It Doesn’t

AI has revolutionized many aspects of branding and marketing, including naming. For companies juggling multiple...
By Scott Milano ●Naming
December 23rd, 2024

How to Name a Fintech Company

In the fast-paced and highly competitive world of fintech, your company’s name is more than just a label—it’s your...
By Jill Stanewick ●Naming
December 23rd, 2024

Naming Your D2C Skincare Brand

Ready to put your best face forward? Your D2C skincare brand needs a name that grabs attention, reflects your values,...
By Jill Stanewick ●Naming ● Naming Trends
December 23rd, 2024

Why B2C Companies Shouldn’t Rely Solely on AI for High-Profile Brand Name Launches

In the age of AI, it’s tempting to turn to machines for everything—including brand naming. Tools like ChatGPT and...
By Scott Milano ●Naming
December 16th, 2024

Brand Names and Their Role in American Culture in 2025

In the 2020s, brand names are cultural powerhouses. More than identifiers, they embody values, aspirations, and...
By Scott Milano ●Naming ● Branding
December 6th, 2024

Naming Hot Takes - CEO Edition

Fifth and final in our series — 🔥 Naming Hot Takes 🔥 The CEO edition is live! This booklet features a...
By Scott Milano ●Naming Hot Takes ● Naming
May 15th, 2024

Between Two Names: FanDuel vs. Draft Kings

With sports betting being legalized in more and more states, we’re seeing a lot more of the companies that offer it....
By Jill Stanewick ●Between Two Names ● Naming
May 2nd, 2024

Naming Hot Takes - CMO Edition

Fourth in our series of five — 🔥 Naming Hot Takes 🔥 — the CMO edition is live! This is for CMOs who, presumably...
By Scott Milano ●Naming ● Naming Hot Takes
May 1st, 2024