Posts featuring Naming

Why do competitors feel stronger than us?

It goes something like this:You review a competitor's site and feel a drop in your stomach. Their name sounds...
By Jill Stanewick ●Naming
February 19th, 2026

Why isn't our brand taken seriously?

It goes something like this:An investor leans back and says, "Interesting." A prospect asks if you're...
By Scott Milano ●Naming
February 18th, 2026

How Your Brand Name Shapes Your Brand’s Future

BBC Science Focus recently published a fun article about how a person’s given name can affect their life: The...
By Jill Stanewick ●Naming ● News
February 17th, 2026

Why do we have to explain what we do all the time?

It starts as a small irritation.A prospect asks, "So... what is this exactly?" A board member says,...
By Jill Stanewick ●Naming
February 16th, 2026

Why does our brand feel generic?

It goes something like this:A prospect confuses you with a competitor. A board member says, "You sound like...
By Jill Stanewick ●Naming
February 13th, 2026

Is it bad to rename after funding or growth?

We get why people ask this. It can feel like an admission that something went wrong — that the original name wasn’t...
By Jill Stanewick ●Naming
February 12th, 2026

How do you name a company in a crowded category?

You’re not just crowded because there are too many competitors. You also feel crowded because everything sounds the...
By Jill Stanewick ●Naming
February 11th, 2026

What makes a brand name strong for B2B or enterprise?

In enterprise environments, naming is treated as much more than an aesthetic choice.From the start, leaders consider...
By Jill Stanewick ●Naming
February 10th, 2026

How to Name Product Tiers Without Creating Confusion

Tier naming looks simple on the surface: Add “Pro.” Add “Enterprise.” Add a higher price. Move on.But if it’s not a...
By Tanj Staff ●Naming ● Naming Systems
February 9th, 2026