Posts featuring Naming

How to Name a Product: A Complete Guide

Launching a new product? You've got a million decisions to make, but here's the truth: nothing will shape...
By Jill Stanewick ●Naming
November 21st, 2025

How to Name a Company: A Complete Guide

Naming a company shouldn't feel like throwing spaghetti at the wall. Here's a clear process for building a...
By Jill Stanewick ●Naming
November 20th, 2025

How to Rename a Company: A Step-by-Step Framework

Renaming your company is a big deal. Get it right, and you can unlock real growth, reposition yourself meaningfully,...
By Jill Stanewick ●Naming
November 19th, 2025

2025 Brand Naming Trends. A First Look at the Year’s Biggest Moves.

If you've been paying attention to brand naming, 2025 was hard to miss. More brands launched, renamed, or...
By Scott Milano ●Naming ● Naming Trends
November 18th, 2025

A Complete Checklist for Founders Choosing a Company Name

For founders who want a name they can proudly say out loud for years to come.A great name isn’t chosen by consensus....
By Jill Stanewick ●Naming
November 17th, 2025

The Philosophy of Naming: The Poetry Behind Brand Naming

Great names don't just inform. They move you. They spark reactions people can't quite explain but feel...
By Scott Milano ●Naming ● Philosophy of Naming
November 17th, 2025

The Philosophy of Naming: How Brands Build Power Through Names

Naming is more than a branding step or a creative exercise. It's an act of power. A name lets a brand claim...
By Scott Milano ●Naming ● Philosophy of Naming
November 16th, 2025

The Philosophy of Naming: How Meaning Shapes Brands

Every name carries more weight than you'd think. A name frames an idea, shapes how people understand it, and...
By Scott Milano ●Naming ● Philosophy of Naming
November 15th, 2025

How to Brief a Brand Naming Agency

If you've never worked with a brand naming agency before, that first kickoff can feel a bit like walking into...
By Jill Stanewick ●Naming
November 14th, 2025