Posts featuring Naming

The Power of Strategic Naming: Why Great Names Start with Strategy

Let’s be honest: naming looks simple. After all, how hard can it be to come up with a word or two?But scratch the...
May 22nd, 2025

When to Hire a Naming Agency — and When to Go It Alone

There’s a lot riding on a name. Whether it’s a company, product, or service, a name can make people lean in — or look...
May 20th, 2025

In the News: Tanj on AI & Naming in Branders Magazine

I'm excited to share that I had the pleasure of being featured in the latest issue of Branders Magazine! The...
April 9th, 2025

How to Name Your D2C Beverage Brand

In the growing world of direct-to-consumer beverages, your brand name is the first taste of your product’s identity....
February 3rd, 2025

Legal Concerns in Naming: FAQs

Choosing a name for your product or company is exciting, but it also comes with legal risks. From trademark disputes...
January 31st, 2025

How to Name a Biotech Company: A Guide for Marketing Leaders

Naming a biotech company is no small feat. The name you choose must strike a balance between innovation and...
January 30th, 2025

How to Name a Geographical Feature: A Guide for Those Who Do Such Things

Naming a geographical feature isn’t just about pinpointing a place on the map—it’s about crafting a name that...
January 29th, 2025

How to Name a Meme Coin

How to Name a Meme CoinThe world of cryptocurrency is as dynamic as it is unpredictable. Within this digital...
January 28th, 2025

B2B Names Matter. Here’s Why.

When it comes to B2B companies, your name is essentially your first handshake with potential clients. It’s the...
December 23rd, 2024