Posts featuring Naming

The Power of Strategic Naming: Why Great Names Start with Strategy

Let’s be honest: naming looks simple. After all, how hard can it be to come up with a word or two?But scratch the...
By Jill Stanewick ●Naming
May 22nd, 2025

When to Hire a Naming Agency — and When to Go It Alone

There’s a lot riding on a name. Whether it’s a company, product, or service, a name can make people lean in — or look...
By Jill Stanewick ●Naming ● Branding
May 20th, 2025

In the News: Tanj on AI & Naming in Branders Magazine

I'm excited to share that I had the pleasure of being featured in the latest issue of Branders Magazine! The...
By Scott Milano ●News ● Press ● Naming
April 9th, 2025

How to Name Your D2C Beverage Brand

In the growing world of direct-to-consumer beverages, your brand name is the first taste of your product’s identity....
By Jill Stanewick ●Naming
February 3rd, 2025

Legal Concerns in Naming: FAQs

Choosing a name for your product or company is exciting, but it also comes with legal risks. From trademark disputes...
By Jill Stanewick ●Naming ● Trademark
January 31st, 2025

How to Name a Biotech Company: A Guide for Marketing Leaders

Naming a biotech company is no small feat. The name you choose must strike a balance between innovation and...
By Jill Stanewick ●Naming
January 30th, 2025

How to Name a Geographical Feature: A Guide for Those Who Do Such Things

Naming a geographical feature isn’t just about pinpointing a place on the map—it’s about crafting a name that...
By Jill Stanewick ●Naming ● Storytelling
January 29th, 2025

How to Name a Meme Coin

How to Name a Meme CoinThe world of cryptocurrency is as dynamic as it is unpredictable. Within this digital...
By Jill Stanewick ●Naming ● Naming Trends
January 28th, 2025

B2B Names Matter. Here’s Why.

When it comes to B2B companies, your name is essentially your first handshake with potential clients. It’s the...
By Jill Stanewick ●Branding ● Naming
December 23rd, 2024