Posts featuring Naming

The Role of Research To Enhance Your Brand Naming Process

Great names don’t come out of thin air. You might be surprised at the amount of research that goes on behind the...
By Jill Stanewick ●Naming ● Brand Research
September 12th, 2025
In-the-news

Tanj Founder — Scott Milano — Speaks to Fast Company About the DOD Renaming

Tanj Founder & Managing Director, Scott Milano, was featured in a recent Fast Company article on the renaming of...
By Jill Stanewick ●News ● Naming ● Naming Hot Takes ● Branding
September 10th, 2025

How to Create a Name That Will Grow with Your Brand

Your brand name isn’t just for launch day. It’s for year five, year ten, and beyond.A strong name should do more than...
By Jill Stanewick ●Naming
September 4th, 2025

What Makes a Naming Project Successful (Tips from a Pro Agency)

A great name can launch a brand into culture. A weak one? It can sink momentum before you even get started.At Tanj,...
By Jill Stanewick ●Naming
September 3rd, 2025

Why Naming Is More Than Just Wordplay (It’s Business Strategy)

We hear it all the time: “Wait, naming is a JOB?” People often assume naming is like a creative parlor trick — a...
By Jill Stanewick ●Naming
August 13th, 2025

Naming Agency vs. Freelance Namer vs. In-House: What’s Best for Naming?

When it’s time to name your brand, product, or company, the decision to go with a naming agency, freelancer, or...
By Jill Stanewick ●Naming
August 12th, 2025

In the News: Tanj Talks Product Naming in Branders Magazine

I’m excited to share my latest piece in Branders Magazine, where I break down why a strong product name is one of the...
By Scott Milano ●Press ● Naming
August 8th, 2025

Naming and Design: A Creative Partnership in Brand Building

Too often, branding is thought of as the visual stuff. Logo, colors, look and feel. But naming is branding,...
By Jill Stanewick ●Naming ● Branding
July 17th, 2025

Top 10 Signs Your Brand Name Is Holding You Back

A strong brand name can open doors, spark emotional connections, and create lasting value. But a weak or outdated...
By Jill Stanewick ●Naming
July 17th, 2025