Posts featuring Naming Tools

How to Run a Productive Naming Brainstorm (Even with a Big Team)

There's something electric about a good naming brainstorm. When everything clicks, you're not just throwing...
By Jill Stanewick ●Naming ● Naming Tools
January 6th, 2026

Should You Trust Name Surveys and Focus Groups?

Short answer: use them carefully.Name surveys and focus groups can provide insight, but they should never make the...
By Scott Milano ●Brand Research ● Naming Tools
January 5th, 2026

What Makes a Memorable Brand Name: The Tanj Memorability Test

Memorability is not luck.It is cognitive design.Some names catch. Some names spread. Some names become shortcuts for...
By Scott Milano ●Naming ● Naming Tools
December 1st, 2025

How to Name a Product: A Complete Guide

Launching a new product? You've got a million decisions to make, but here's the truth: nothing will shape...
By Jill Stanewick ●Naming ● Naming Tools
November 21st, 2025

How to Name a Company: A Complete Guide

Naming a company shouldn't feel like throwing spaghetti at the wall. Here's a clear process for building a...
By Jill Stanewick ●Naming ● Naming Tools
November 20th, 2025

How to Rename a Company: A Step-by-Step Framework

Renaming your company is a big deal. Get it right, and you can unlock real growth, reposition yourself meaningfully,...
By Jill Stanewick ●Naming ● Naming Tools
November 19th, 2025

A Complete Checklist for Founders Choosing a Company Name

For founders who want a name they can proudly say out loud for years to come.A great name isn’t chosen by consensus....
By Jill Stanewick ●Naming ● Naming Tools
November 17th, 2025

New Guide: Brand Name Launch Checklist

Launching a new name is one of the most thrilling and nerve-racking moments in a brand’s journey. Before you make it...
By Scott Milano ●Naming ● Naming Tools
October 27th, 2025

Meet Chatnamer: Your New Favorite Naming Assistant

The bot is out of the bag. We built an AI naming assistant based on the amazing work of Open.ai and its equally...
By Scott Milano ●News ● Naming ● Chatnamer ● Naming Tools
January 3rd, 2023