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Naming Trends
2025 Brand Naming Trends
2025 is starting on a wild note. All that's going on in the world undoubtedly effects how brands name right now,...
By Jill Stanewick
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Naming Trends
February 25th, 2025
How to Name a Meme Coin
How to Name a Meme CoinThe world of cryptocurrency is as dynamic as it is unpredictable. Within this digital...
By Jill Stanewick
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Naming
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Naming Trends
January 28th, 2025
Naming Your D2C Skincare Brand
Ready to put your best face forward? Your D2C skincare brand needs a name that grabs attention, reflects your values,...
By Jill Stanewick
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Naming
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Naming Trends
December 23rd, 2024
Lay of the Land: Faux Meat Naming Trends
As a life-long fan of faux meat, the proliferation of options (and improvements) in recent years has been awesome to...
By Jill Stanewick
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Lay of the Land
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Naming
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Naming Trends
April 23rd, 2024
Lay of the Land: Basketball Naming Trends
The basketball is an international icon, and it has come a long way since James Naismith and A.G. Spalding & Bros...
By Ben Dupuy
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Lay of the Land
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Naming
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Naming Trends
May 18th, 2023
Lay of the Land: Aesthetic Baby Brands
Once upon a time, baby showers and nurseries were filled with pastel pinks and blues and yellows and greens;...
By Jill Stanewick
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Lay of the Land
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Naming
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Naming Trends
April 18th, 2023
Lay of the Land: Canned Mocktails
The word “mock” means not authentic or real, but without the intention to deceive. By that definition alone,...
By Liz Yap
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Lay of the Land
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Naming
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Naming Trends
January 24th, 2023
CES 2023 Naming Trends: The Good, The Bad & The Weird
Along with a range of wild new technology at this year’s CES, there was a solid range of new names. Everything from...
By Jill Stanewick
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Naming Trends
January 10th, 2023
Lay of the Land: DTC Cookware Naming
Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
By Liz Yap
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Lay of the Land
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Naming
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Naming Trends
November 9th, 2022
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