Posts featuring Naming Trends

CES 2023 Naming Trends: The Good, The Bad & The Weird

Along with a range of wild new technology at this year’s CES, there was a solid range of new names. Everything from...
January 10th, 2023

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
November 9th, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
October 11th, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
October 4th, 2022

Lay of the Land: Supply Chain Tech Naming Trends

Even before Covid, the global supply chain was ripe for innovation. Some sectors — like commodities for instance...
September 15th, 2022

Lay of the Land: EV Naming Trends

I’ll admit it. I was a Tesla fanboy. But after watching Elon Musk’s various exploits on (and involving) Twitter...
September 8th, 2022

Lay of the Land: Fintech Naming Trends

We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
August 26th, 2022

Lay of the Land: Naming Trends in iBuying

The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
August 23rd, 2022