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Uncommon Inspiration
Why Startup Founders Should Leave the Desk to Name Better
When brainstorming goes nowhere, try changing your scenery. The real world is packed with naming inspiration — you...
By Jill Stanewick
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Naming
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Uncommon Inspiration
November 13th, 2025
Slow Down to Find a Better Startup Name
Early stage founders move fast because they have to. But when you're naming something that matters, speed...
By Jill Stanewick
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Naming
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Uncommon Inspiration
November 11th, 2025
In the New: Scott Milano Talks Philosophy of Naming on the Branderman Podcast
Our very own Scott Milano has a philosophical conversation about naming with Hernán Braberman on his podcast,...
By Jill Stanewick
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News
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Naming
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Naming Trends
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Naming Hot Takes
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Uncommon Inspiration
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Press
November 3rd, 2025
Word Games Every Startup Should Use for Naming
Startups run on experimentation, right? Your naming process should too. When your first batch of ideas feels flat,...
By Jill Stanewick
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Naming
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Uncommon Inspiration
November 3rd, 2025
How Startup Teams Get Unstuck When Naming
When you're building at startup speed, naming feels like one more thing competing for time you don't have....
By Jill Stanewick
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Naming
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Uncommon Inspiration
October 28th, 2025
Uncommon Ways to Crack Open Creativity in Naming: “Time On Your Hands” Edition
If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick
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Naming
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Uncommon Inspiration
March 21st, 2024
Uncommon Ways to Crack Open Creativity in Naming: Bookshelf Edition
If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick
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Naming
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Uncommon Inspiration
March 21st, 2024
Uncommon Ways to Crack Open Creativity in Naming: Exercises Edition
If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick
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Naming
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Uncommon Inspiration
March 21st, 2024
Uncommon Ways to Crack Open Creativity in Naming: Mind-Wandering Edition
If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...
By Jill Stanewick
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Naming
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Uncommon Inspiration
March 21st, 2024
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