The Word

Thoughts and news. All about the language of brands.

FEATURED POST

Lay of the Land: DTC Cookware Naming

Direct-to-consumer cookware brands have been around for a while, but 2020 was a turning point for the category. Covid...
November 9th, 2022

RECENT POSTS

Between Two Names: Zoom & Loom

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
November 7th, 2022

Keeping Up With the Kardashians’ Brand Names

The Kardashians. Not so great at choosing spouses. Pretty darn good at choosing brand names.They come by it...
November 3rd, 2022

In the News: The Double O

Jill Stanewick — Tanj's Naming Director — was quoted in a new piece by Rosa Shipley and the Dirt Substack...
November 2nd, 2022

Lay of the Land: Celebrity Spirits Naming Trends

When you’re a celebrity, one of your most important assets is your name. It’s natural, (and evidently, profitable) to...
October 11th, 2022

Lay of the Land: Femtech Naming Trends

Familiar with femtech? It’s exactly what it sounds like: an army of robots being programmed to take over the world...
October 4th, 2022

Between Two Names: Dasani & Liquid Death

Between Two Names is a new series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
September 16th, 2022

Lay of the Land: Supply Chain Tech Naming Trends

Even before Covid, the global supply chain was ripe for innovation. Some sectors — like commodities for instance...
September 15th, 2022

.COM Naming Stats You Need to Know

Let me guess… you need an exact .COM for your new brand name? And it has to be 3-4 letters, super easy to say,...
September 12th, 2022

Lay of the Land: EV Naming Trends

I’ll admit it. I was a Tesla fanboy. But after watching Elon Musk’s various exploits on (and involving) Twitter...
September 8th, 2022

Naming Research: Good or Bad?

Within the practice of brand naming, few areas are as polarizing as researching names with consumers. Some brand...

Lay of the Land: Fintech Naming Trends

We’ve never tried to map out the contents of a rainforest, but trying to map out the world of fintech and payments...
August 26th, 2022

Between Two Names: Tend & Supergut

Introducing Between Two Names — a new series on The Word by Tanj that’s designed to take a lighthearted look at two...
August 25th, 2022

Lay of the Land: Naming Trends in iBuying

The world of iBuying has had its ups and downs, but it’s an undeniable part of modern real estate. An iBuyer is a...
August 23rd, 2022

How to Name a Podcast

Podcasts are a microcosm of the economy. You can find a great podcast on almost any topic out there. Business....
August 19th, 2022

Tanj Talks the Philosophy of Naming on Journey Map

Apparently we've joined an esteemed group of the world's most interesting people now that we're on the...
July 7th, 2022

Introducing NamingDiagnostic.com

Need a Name? Try Our Naming Diagnostic To Get Started At Tanj, we're firm believers in research and...
June 7th, 2021

CES 2021: Top Naming Trends

Remarkably Unremarkable?With so much going on in early 2021, it’s no surprise that CES 2021 took a back seat in the...
January 19th, 2021

Tanj 2020 Year In Review

Well, 2020 sure was something. Despite a pandemic, economic turmoil, civil unrest and probably the craziest...
January 4th, 2021