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In the News: Scott Milano on The Trending Communicator Podcast
Tanj founder & managing director, Scott Milano, dives deep into the intricacies of naming brands with the...
By Tanj Staff ●News
March 5th, 2026

RECENT POSTS

Why Do AI-Generated Names Feel Similar?

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Scott Milano on the Power of Relationships in Business

Naming may be our craft, but relationships are the engine behind it.  In this Q&A with Leonard Chin of...
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How Much Does Brand Affect Valuation?

More than your CFO will admit. Less than your brand team hopes.The real answer lives somewhere in between, and the...
By Tanj Staff ●Naming ● Brand Valuation
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Does a Company Name Affect Hiring?

Yes. And most companies don't realize it until the wrong people say yes while the right people say no.Your name...
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Is Your Brand Holding You Back?

Some companies grow into their name. Others grow past it. The difference matters more than most leaders want to...
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What actually makes a brand feel premium?

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How do you get leadership aligned on a brand name decision?

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Why do competitors feel stronger than us?

It goes something like this:You review a competitor's site and feel a drop in your stomach. Their name sounds...
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Why isn't our brand taken seriously?

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How Your Brand Name Shapes Your Brand’s Future

BBC Science Focus recently published a fun article about how a person’s given name can affect their life: The...
By Jill Stanewick ●Naming ● News
February 17th, 2026

Why do we have to explain what we do all the time?

It starts as a small irritation.A prospect asks, "So... what is this exactly?" A board member says,...
By Jill Stanewick ●Naming
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Why does our brand feel generic?

It goes something like this:A prospect confuses you with a competitor. A board member says, "You sound like...
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Is it bad to rename after funding or growth?

We get why people ask this. It can feel like an admission that something went wrong — that the original name wasn’t...
By Jill Stanewick ●Naming
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How do you name a company in a crowded category?

You’re not just crowded because there are too many competitors. You also feel crowded because everything sounds the...
By Jill Stanewick ●Naming
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What makes a brand name strong for B2B or enterprise?

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By Jill Stanewick ●Naming
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