Bravia:
Nice TV

Who doesn’t love a big flatscreen? The vivid colors, impressive picture and sheer size make you want to jump to your feet and belt ‘Bravo!’ for its amazing performance!

Well, maybe we’re exaggerating a teensy bit.

But TVs can be cool, and when members of our team developed the name “Bravia” to help Sony climb back to the top of a highly competitive flatscreen market, the goal was to create a name that spoke to high performance.

Hence “Bravia,” lightly coined from the word “bravo,” denoting a really good viewing experience.