Who doesn’t love a big flatscreen? The vivid colors, impressive picture
Well, maybe we’re exaggerating a teensy bit.
But TVs can be cool, and when members of our team developed the name “Bravia” to help Sony climb back to the top of a highly competitive flatscreen market, the goal was to create a name that spoke to high performance.
Hence “Bravia,” lightly coined from the word “bravo,” denoting a really good viewing experience.