Centivo set out to fix a fundamental problem in employer-sponsored healthcare: costs kept rising, quality remained inconsistent, and incentives were misaligned across the board.
They needed a name that captured their alternative, which created a model where employers, employees, and high-value providers genuinely share incentives and success.
We built the name Centivo from that core idea.
Rooted in "incentive" and shaped into something modern, clear, and confident, the name signaled a break from traditional insurance conventions while giving the brand a simple way to express what makes it different.
Since launch, Centivo has expanded nationally and raised significant funding, including a $51M round followed by $75M from leading healthcare investors.
Through that growth, the name has remained a strong anchor by capturing the company's promise in a single word and setting the tone for a smarter, more aligned approach to healthcare.